Therefore, all stationery must follow proper brand guidelines. If you have used the Modista logo in any of your marketing materials, please assist us in updating them. Come up with a press release about the rebranding and highlight any events associated with the launch. To avoid alienating loyal customers, tie your new branding to your company origins. Australian Energy Foundations rebrand is a great example to prove that. A company with that big of history knows when a rebranding is due. across the company. Listen and Monitor The final step in the rebranding process is to listen and continue interacting with your fans on social media. Rebranding (or at least one that is done right) will energize your company,said Mike Jones, CEO of brand agencyResound. You could also look into Simplilearn's Professional Certificate Program in Digital Marketing if you are looking to take your skills to the next level. Newsletter readability issues when viewed in the browser. Write a catchy introduction:Greet your recipients and say what the announcement is about in the first two sentences of the email. It helps me read faster, take notes and share ideas with my friends quickly. Do market research to help you learn more about your target audience:For example, if you have customers living in different areas, they may be interested in various incentives. She is also a digital marketing professional who has worked with leading brands in the tech industry. In some cases, it can be challenging to address leadership changes with all company staff on the spot. What You Can Learn: You can be the most massive name in the game, but to keep it that way you may need to rebrand. While the company still competed in the product category worldwide it created it, after all. Home / Articles / Features / Resources / Gallery, About / Advertising & Sponsorship / Contact / Privacy, 8 Best Company Rebranding Designs & Examples, The Ultimate Designer Toolkit: 2 Million+ Assets. However, given the fact that a customer who wants to read the newsletter has clicked on the web version for a smoother reading experience, it is important to ensure that the experience is flawless. Instead, be upfront about whats happening and why youre making the changes. Get back to basics and then focus on growth. Coty took a very colorful approach in its rebranding process. Especially with its brand symbol and product labels diversity was clearly and proudly represented. When announcing the rebrand to customers, your business' blog, email announcements, regular mail, social media and press releases can all be effective communication methods. We have refreshed our logo to reflect who we are today and to symbolize our future. Our new identity has been designed to satisfy all the existing expectations of what our original mark stands for, while simultaneously moving the brand forward to acknowledge the international spirit and the vision of reinventing how people interact andshop fashion online by combining e-commerce and social media where users receive clothing based on their personal preferences, likes, and interactions. Cover that old laptop sticker with the new one included in your Launch Kit. How to Change Your Email Signature During a Corporate Rebrand - Opensense Local businesses reach large numbers of people through the advertising on company cars and vans. Now lets get back to the brands rebranding announcement newsletter. What this means for our existing clients is that its business as usual with more capabilities offered for you. If those have changed, it may be time to tweak your name. This will provide the highest impact for your new brand as your cars and vans are seen throughout your local areas of operation. Were thrilled to unveil our refreshed brand identity. Follow the tips below to write a captivating and compelling announcement email: Create clear, concise, and communicative content:Avoid adding elements that can compete for attention with your emails main point. We appreciate your kind support. Finally, when it's time to rebrand, you'll want to change the brand's voice. This can involve everything from changing your logo to updating your website and Social Media presence. Schedule any rebranding events through social media to help advertise them to a larger audience. Dunkin Donuts announced its rebrand in 2018 by renaming the company to just Dunkin. For example, Gumroad used its upcoming rebrand as a chance to recruit more newsletter subscribers by offering exclusive details in advance. A shift in a businesss strategic approach is usually the best time for a rebrand. Occasionally, companies decide to rebrand themselves. In recent years, we saw even some of the biggest brands making the tough decision to rebrand their identities completely. Companies rebrand for various reasons, including new leadership, a new target audience or a new company vision, but no matter the reason, rebranding is a big deal, and deciding to rebrand should not be taken lightly. (There are blue bins in each office.). Examples of rebranding press releases Companies rebrand all the time, so trust us when we say there are plenty of press release examples related to revealing a new brand identity. To reduce the number of customers that need to be informed of your new brand, it's important to introduce the brand to your prospects and leads via printed materials. At the time, their brand identity was suitable for its purpose. 7 Effective Email Newsletter Templates and Design Examples. Lake Butler, FL 32054, Specialty Net Lease Investment Opportunities. The Tupperware rebrand underscores the importance of caring for the emotional value of your brand, particularly if your brand has been around for quite some time or has a large customer base. Prioritize the rebranding of each item, create a timeline, and assign the person responsible for execution.. After months of brand development spent strategizing, writing, designing and editing, how you share a rebrand with the world is important; first impressions matter. Applying Your New Brand to Your Social Media. She added that it needs to be something engaging that gets your customers involved and highlights all the ways your rebrand will be best for them. If you are doing it just to make the news and get attention, you might want to rethink it. 12 Re-Engagement Email Campaign Examples (+29 Subject Lines) - Automizy Who will create the guidelines for colors, fonts, writing and design? Add a call to action:Encourage readers to take a specific step. We are excited for you to continue to work closely with the same member of our team and their division. Coty had established itself as a luxury brand in the beauty industry. document.getElementById( "ak_js_1" ).setAttribute( "value", ( new Date() ).getTime() ); 8393 Creative- 2022. Its now a service that covers everything from food deliveries to large transports. Make sure to add a clear call-to-action (CTA). The stationery system features the logo and brand positioning statement and is printed in the Company X colors. Its important to write clear and concise subject lines for announcement emails. Australian Energy Foundation (previously Moreland Energy Foundation) has spent years serving its local communities. Complete a brand inventory,said Lauren Craven, director of communications atImperial Dade. We're Excited to Announce that We're Rebranding - 8393 Creative By 2003, they were strapped for cash and faced crippling debt, falling out of favor with its core customer base children. While this is a significant change, our core beliefs havent changed. Rebranding is more than just changing your logo or your filter on Instagram. By adding movies and LEGO-themed entertainment venues to the franchise, LEGO extended its brand of fun and delight to new areas. We're Excited to Announce that We're Rebranding As valued clients, we're excited to announce that as of January 2017, we're rebranding. Take inspiration from our best brand identity design example. Even in this digital age, sell sheets and other sales tools play an important role. Theyre one of the oldest investment firms in India with a rich heritage of 150 years and counting. When you do, approach it through the eyes of your customers first. 7 min read Rebranding Announcement: Survicate George Gavrila Marketing Director at Survicate Run surveys. You want to make sure you get it right the first time around; otherwise, it could impact the credibility of your business. Company Rebrand Announcement NEWS | Jan 11, 2022 | by Arcmed Group Diba Industries and Bio-Chem Fluidics are rebranding as Arcmed. Coty. Once youve completed the processes above, its time to announce your rebranding. To recharge your brand, take a hard look at what customers enjoy about your company and focus on what you do best. The updates show the evolution of our company since its founding in 2006. Changing your brand's voice. Rebranding your business can be overwhelming, but can lead to long-term benefits for your company. While celebrating its 40th anniversary, C-SPAN introduced its new rebranded identity. An announcement email is a marketing message that a company sends to its contacts to inform them of recent updates, new product releases, policy changes, or upcoming events. Whenever youre in need of inspiration to write an announcement newsletter or facing the classic writers block read this email as an example. Whenever you're in need of inspiration to write an announcement newsletter or facing the classic writer's block - read this email as an example. Here's a sample rebranding announcement that will provide a good starting point for you. (It's intended to be used internally. If you enjoy social media, please connect with us. Remember to enjoy the process, and look forward to the benefits your company will enjoy once the dust has settled and your work is done. And prep your sales and customer service for how to inform current customers of the changes.. Box 238 But the times have changed and audiences now look for more meaning in brands than statements. Maybe the most significant value that makes our approach to this business significantly different than most, is that you are getting a team, not one person. Reach out to local media to see if you can generate interest in your rebranding. Brand your laptop with one of four new Company X backgrounds [link to newly branded desktop backgrounds]. Why we like this announcement email: Fenty Beauty uses beautiful visuals and adds the word hyper-limited to trigger the fear of missing out. Siemens is a corporation with over 170-year history. Now, they wants to be more than that. Why we like this announcement email: The #Greatness and social network icons seamlessly integrate social media marketing with an email campaign. The changes will be effective from [Date] on every platform. 7 Best Ways to Announce Your New Website Redesign How Scalia Law School Became a Key Friend of the Court The Rebranding: High priced clothing is always going to be attractive to gangs, but Burberry took the initiative in reinventing itself, putting a sexy spin on utility clothing and getting endorsements from well-known and well-liked celebrities. Its now a complete marketing platform for small businesses. The brand has even been called the Apple of Toys due to its growth and renewed popularity.. It could be a change from a restaurant that caters to. A contact tag is a label that adds information to your email contact. Subject: Announcement Regarding Rebranding. We use cookies on our website to give you the best experience. benefit of our customers. It was also one of the first companies to use chatbots to take orders via social media, meeting customers where and how they spend their time. I agree. Heres an example of a new software release announcement email: Hey [name],Were pleased to announce the launch of our new app, [apps name]. Jun 6, 2022 - By Also read:7 Effective Email Newsletter Templates and Design Examples. Keep up to date with current events and find out what is trending right now in the market. Whether you're here for product recommendations, research or career advice, we're happy you're here! Chances are, your audience turns to your website when searching for deals, coupons, promos, news and updates. Announcement: We're rebranding with brand new logo and website! This button displays the currently selected search type. Making a big change can be tough, both for you and your customers. In the spirit of rebranding, we will continue to commit to our customers and provide the same, or better, level of professionalism you have experienced and we'd like to take the opportunity to thank our loyal customers and business partners for your trust and friendship in business. The enterprise rebrand of Siemens involved an overhaul of almost all aspects of its brand identity. The old C-SPAN branding wasnt entirely outdated, especially for a cable news network. For that reason, well explain what an announcement email is, how to write one, and show you some announcement email examples so you can see what they look like in action. People subscribe to your email newsletters because they want to know about upcoming events. Rebranding doesnt just mean coming up with a new company logo. However, its also a big change that can be confusing or even off-putting to your existing customer base. We have made it our purpose to grow with intention as individuals and as a team. Why we like this announcement email: The concept of a Trello board coming to life appears to have been created specifically for this announcement. Check out this link on your smartphone and youll know what I mean. We analyzed our values as an organization and created a brand identity that reflects those values. Youre going to put a lot of heart and work into your rebranding strategy. What you need to know to unlock Microsoft PowerShell's full helping people on their way to better health. Big news! This process informed our work and perspective as we approached the challenge of defining a new mark. According toHarvard Business Review, the products fail because businesses concentrate on designing and manufacturing processes, and they postpone the hard work of preparing the products for the market until its too late. Youll start to see changes to our identity system, website, social media profiles, and our new visual brand signature. Jason Hall - ROI Driven Digital Marketing. The Company X logo and brand has undergone a significant transformation. The rebranded design adopted many modern design styles and trends to make the brand more relevant. This puts us in the position to be more competitive with current agencies, and offer more capabilities to our clients. Australian Energy Foundation rebrand involved changing everything from its name to the logo, print publication designs, symbols, posters, and everything in between. To find colors that are consistent with the business needs of your department, please refer to the relevant style guides. Therefore, you should send them announcement emails whenever there are new events, future sales, or personnel changes. After your website has been overhauled with your new brand, apply the rebranding to your LinkedIn page, Facebook Page, Twitter, YouTube Channel, Google+, Instagram, Pinterest. From a technical standpoint, I would point out that this email, when viewed on a mobile browser (Chrome, Safari, etc. (It's intended to be used internally. You can create suspense with some of your most loyal brand followers and customers by letting them know in advance that they can expect something new in the future! And, as always, make sure the sign is attractive and minimalistic. The rebrand was a success and it was awarded the best rebrand of 2020 by Rebrand.com. Gaebler Ventures. Marketing a new brand is a big undertaking that involves a wide array of challenges and obstacles. Careful planning is essential. For the maximum effectiveness, apply wraps to your entire fleet of company vehicles. Just months earlier . By accepting, you agree to our use of such cookies. While the brand is synonymous with donuts, it no longer requires the actual word donuts to resonate with customers.