Previously cities included Oakville CA and New Orleans LA. Here, the eighteenth-century Portuguese chairs and seventeenth-century Chinese shrine set on a dramatic black-and-white marble checkerboard floor are brought vividly into the twenty-first century with the bold vertical stripes of Keith Tyson's monumental History Painting (Baden-Baden, 1942). Trevor Traina has not been divorced. Below the house is something almost as dramatic: a 3,000-square-foot basement blasted out of solid granite to display the photography collection away from sunlight. "Ode to Joy" has been edited for Vogue.com; the complete story appears in the December 2009 issue of Vogue. Consider, for example, some of her favorite pairings: Oreos and merlot, cake and Sancerre, barbecue chips and ros, chocolate bonbons and a bottle of Modern House Wines, a project that she started at Swanson in 2000 with the help of Andy Spade (another contributor to the book and one of her favorite partners in crime). Traina is married to Alexis Swanson Traina and has two children. I worked late at night, on plane rides, or whenever I could find the time, and designed the book with my longtime graphic designer, Alyssa. Alexis Swanson Traina, the San Francisco-based author and renowned authority on wine, style, and entertaining, celebrates the launch of her new book, From Napa With Love. He started as a feature writer in the People section, which was anchored by Herb Caen's column, and has written about people ever since. ), For Alexisthe daughter of Elizabeth and W. Clarke Swanson Jr., a renowned vintner, whose grandfather started the national food-production company that bears the family namewhats outside of the house is equally important. Katie has a passion for travel and all things beautiful. I tried my hand in the vineyards and the cellar but found my niche in marketing. Alexis, meanwhile, grew up in a series of homes that were the bravura handiwork of her godfather, the decorator Thomas Britt, working with her mother, Elizabeth Swanson, whom he describes as "high-octane creative. Month. C Social Front About Town Alexis Swanson Traina This website is a curation of past articles. Inside Alexis Traina's 'From Napa With Love' Book Launch - Haute Living I had originally hoped to collaborate with my sister on the entire book, but she was 8 months pregnant when I wasoffered the opportunity, so we just worked on the cover andspecificportraits together. Trevor Traina has been married once. Weve just bought a vineyard in the Napa Valley. As we hung up the phone, I wondered just how far Falcon Crest was from this new vineyard. By entering your email and clicking Sign Up, you're agreeing to let us send you customized marketing messages about us and our advertising partners. My parents house is an enchanted, imaginative and romantic world with donkeys, sheep, chickens, playhouses and banana trees along the Napa River, says Alexis. Alexis inherited her fanciful joie de vivre from her Cuban mother, Elizabeth Swanson, who is fondly referred to as the madam of ceremonies and the Wizardress of Oz.. My fantasy was to be a gentleman farmer with three grapevines and art. In 1997, the home was destroyed by an electrical fire (thankfully, no family members were present). In a sister manse, Ann and Gordon Getty have assembled one of the world's most bewitching treasure houses, and the Trainas' elegant nonagenarian friends Adolphus and Emmy Andrews live nearby in a style that is frankly Whartonian. Crabb, a Napa Valley pioneer who founded the To Kalon winery. "We didn't want flashy-new," he says. Theres nothing I love more than sitting in the passenger seat with him driving, going nowhere fast. President Donald Trump nominated Traina last January, and in the spring the Senate confirmed his appointment. They are confident and bold in how they live. We may earn commission from links on this page, but we only recommend products we back. Thats when I thought, how is it possible that in a world of so much color, we were operating in blue text bubbles and emojis, or modern caveman hieroglyphics as I call them." Part of HuffPost News. Half of IfOnly's business is now bespoke. Is this socializing, is it business? "That was a pretty serious acquisition, but it would probably go for a lot more than that now," he notes. The Swansons' 50th Anniversary Celebrations May 31, 2019 | By Bev Church | St. Charles Avenue June 2019 Liz and Clarke Swanson's 50th anniversary celebrations began on Thursday with a private concert at Preservation Hall, a second-line to Napoleon House and a beautiful cocktail buffet and dancing. Both Trevor and Alexis grew up absorbing exuberant taste as a baba soaks up rum. He chose Nicholas Nixon's View West from Park Avenue and 55th Street, New York City, and when the photograph came up for auction years later Traina acquired ittogether with a Weegee that had hung in the hall outside his office. Something special that you can build anticipation for. I always intended to collaborate with my youngest sister, the photographer Claiborne Swanson Frank, on the project. Crabb, a Napa Valley pioneer who founded the To Kalon winery. This fall, Claiborne and I shared an amazing story,inspired by my book for Town & CountrysNovemberissue, where she shot all the portraits and that was super special for us both. As my temporary unemployment began, I knew I wanted to use my free time to tell the story of the valley, and to do it in a way that would illuminate the fact that life here is no longer centered exclusively on wine. Ad Choices, Where to Watch the 2023 Met Gala Livestream, 47 Best Mothers Day Gifts to Give Mom This Year, Everything You Need to Know About the 2023 Met Gala, The Inn at Matteis Tavern Is a Leisurely, Luxurious Ode to California Days of Yore, Oscar Isaac and Rachel Brosnahan Bring a Rarely Seen Lorraine Hansberry Gem Back to New York, Mumbais Breathtaking India in Fashion Exhibition Celebrates the Countrys Artisans and Designersand the Interaction Between Them, 84 Incredible Gifts to Give the Women in Your Life, From Pocket-Size Luxuries to Thoughtful Tokens. Soon I too succumbed to the valleys charms and convinced my dad that he needed to hire me. The Swansons' 50th Anniversary Celebrations - New Orleans Magazine The holidays are defined by so many charming rituals and ceremonies that become a part of the fabric of our senses, memories and associations an endless stream of magical moments sprinkled over five weeks. Hearst Magazine Media, Inc. All Rights Reserved. Top Image: Carlo Mondavi is equal parts entrepreneur, winemaker, and goodwill ambassador. His mother, philanthropist Dede Wilsey, is the powerhouse behind the 2005 reopening of the de Young Museum, the Herzog & de Meuron-designed fine arts temple. You are also agreeing to our Terms of Service and Privacy Policy. Instead of counting his inheritance or riding the express lane to Wall Street like so many of his peers, Traina transformed his silver spoon into a full platinum table setting through a series of Internet startups. Whats Your Fancy? He sits on the board of six other nonprofits as well. My mother-in-law, here with my daughter Delphina, is known for philanthropy, her collectors eye, and, in Napa Valley, her vineyards in Rutherford surrounded by gardens and a miniature train station. Trevor Traina has not been divorced. Napa through the eyes of a 'curious eccentric' - Napa Valley Register Getty's three full-time seamstresses were set to work on the Trainas' maharaja library, sewing a dense tapestry of the eyes of peacocks' tail feathers to its gently curving wall. . "It's a handsome, dignified house," he says modestly. It is a perfect gift for this holiday season. Nena Woolworth, Alexis Swanson Traina and photographer Claiborne I particularly love this extra white & crisp jacket. These two works formed the nucleus of a sophisticated collection that now spans the decades from Eggleston and Arbus to Gursky and Wall. Trevor's collection had its genesis when, aged 22 and newly graduated from Oxford and Princeton, he found himself at the Seagram Building in Manhattan on the first day of his first job. There were no databases of products where you could compare television sets or phones and that sort of thing. The Art Of Living: Inside Trevor Traina's Pacific Heights Home - Forbes "That's such a specific moment in life and time. Veronica Swanson Beard and Veronica Miele Beard. Nena Woolworth, Alexis Swanson Traina and photographer Claiborne Swanson Frank attend the Veronica Beard Spring 2015 dinner at Petit Ermitage on March 10, 2015 in Hollywood, California. My whole life I have wanted to be an ambassador because it was what my grandfather did, Traina told The Chronicle before his departure. So much of HiNote is about self expression in technicolor, and its the idea of being able to tell your story digitally.. "During the days, we'd work on little painted-rabbit tables and pack everything away when the kids had to go to bed," Traina says. Sam Whiting has been a staff writer at The San Francisco Chronicle since 1988. Elizabeths favorite place to entertain is a 1904 utility barn on her property, which she describes as Marie Antoinettes poor sisters ballroom, complete with a special perfume thanks to the henhouse thats attached to it. WHILE ON THE TOPIC OF decorating with chinoiserie wall panels, came across the wonderful Victorian-style summer home of tech entrepreneur Trevor Traina and his wife, Swanson Vineyards creative director Alexis Swanson Traina, an hour outside of San Francisco. The mix is no coincidence. Happy birthday to Mr. In the blink of an eye, Napa was no longerjusta destination for wine lovers but a haven for conviviality, hospitality, peacockery, tastemaking and soul-seeking. Often well put the kids to bed and then take a walk, he says. And the thing is, we come from wicker. (Well, almost. It looked like a beautiful time was had by all. "And I told my parents that they were now free to live as long as they wished." So if you want to, say, play a round of golf in Big Sur with Greg Norman or have Alice Waters oversee the catering for your private dinner party, it can be arranged. I wanted to tell a new story about Napa Valley, one that illuminated the talent, spirit, and creativity that enriches our kitchen tables, wine cellars, homes, closets, book shelves, and celebrations. He went on to become winemaker at Harlan Estate and Bond, producers of some for the most sought-after cult wines ever made in the United States. Right now some 150 charities--including Meals on Wheels and Stand Up to Cancer--are benefiting from IfOnly. Christopher Kostow, seen herewith his wife Martina and their two daughters, grew up near Chicago in a food-forward family that, he says, traveled to eat. After working in some of the best kitchens in the world, he opened the Restaurant at Meadowood in St. Helena, which has been awarded three Michelin stars. Alexis and I were married there on the front lawn, Trevor recalls, and our son was christened here. Every year, the day after Thanksgiving,we assembleour entire collection on a table in our front foyer, and each night of the holidayseason we light the colored candles and marvel at the magic illuminating the room. 2023 BuzzFeed, Inc. All rights reserved. It was some time before the couple worked out how they could unleash its possibilities. I felt that story needed to be told. Alexis Traina, "Im a gold hoop kind of girl, and I'm pretty obsessed with Jennifer Fishers hoops in all different sizes. He commissioned Venice-based textile maven Sabina Fay Braxton to create a stamped crimson velvet and, in the tradition of grand eighteenth- and nineteenth-century establishments, "bathed the whole thing in itwalls, curtains, sofas, the works." One of my very favorite parts of the holiday season is the revolving door of sweet tokens, gestures, and gifts delivered by friends and family. The enormity of the renovation might have defeated some newlyweds. Alexis Traina Hosts a Cocktail and Dinner for Veronica Beard Over the weekend, Traina celebrated his 50th birthday with a series of lavish parties attended by San Franciscos high society. To decorate his office while at Seagram's, Traina had chosen from the company's extensive collection a Nicholas Nixon photograph, "View West from Park Avenue and 55th Street, New York City." Johnny sits atop "Herby," a . The scion of one of San Francisco's grandest families, Trevor Traina was born into a family that arrived here during the Gold Rush. The home was built in the 1860s by H.W. "My name was still scribbled in pencil on the back," he says with a smile. Alicia Engstrom and Heather Pegg. This is a family home; its very comfortable and familiar., The decor is an assemblage of styles, though most are heirlooms and antiques set in place by Trevors mother. ", At the time it was a breakthrough idea. Over the course of the next decade, he and his partners founded and sold three more tech companies: SchemaLogic (a document-management service), StepUp Commerce (which connected retailers with online shoppers) and DriverSide.com (a site on which car owners could manage their vehicle maintenance). Aside from being a wine connoisseur, author, and entrepreneur, Traina is also a well seasoned traveler, and now that the official first day of summer is around the corner, she wants to share her favorite summer travel essentials. A renowned artist, entertainer, and major league raconteur, Ira Yaeger also happens to be my mothers best friend. Traina, 50, is the son of Dede Wilsey, longtime president of the board of trustees of the Fine Arts Museum of San Francisco. The Trainas also looked to some iconic tastemaking neighbors for inspiration. The home saw an addition by Crabb in the 1880s and a near total rebuild after a devastating fire more than a century later, in 1997. New to Traina's list of endeavors is becoming CEO of messaging app, .css-gegin5{-webkit-text-decoration:underline;text-decoration:underline;text-decoration-thickness:0.0625rem;text-decoration-color:inherit;text-underline-offset:0.25rem;color:#9a0500;-webkit-transition:all 0.3s ease-in-out;transition:all 0.3s ease-in-out;}.css-gegin5:hover{color:#595959;text-decoration-color:border-link-body-hover;}HiNote. 1999 Traina started his career as brand manager at Seagram's. Each property offers a different backdrop that suits the personality of its owner. Allison Speer, whose PR firm has been instrumental in bridging the fashion and technology worlds in San Francisco, wore Dolce & Gabbana, while Alexis Traina was in Zimmermann, Mary Beth Shimmon. A donor to Republican causes, Traina had sought the posting in Austria because his maternal grandfather, Wiley T. Buchanan, had served in the same post under President Gerald Ford.
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